Britannia Industries Vs Mrs Bector food

 

Britannia Industries Limited and Mrs. Bector’s Food Specialities Limited are two well-known Indian food companies that operate in the biscuit, bread, and dairy product segments. Both companies have a long history of providing quality food products to customers in India and have a strong brand presence. In this article, we will compare the two companies on various parameters, including their history, financial performance, product portfolio, market share, and future growth prospects.

 

History

Britannia Industries Limited was founded in 1892 in Kolkata, India, by a group of British businessmen. The company began its operations by producing biscuits, and over the years, it expanded its product portfolio to include bread, cakes, and dairy products. Today, Britannia is one of the leading food companies in India, with a presence in more than 70 countries.

Mrs. Bector’s Food Specialities Limited was founded in 1972 by Rajni Bector in Ludhiana, Punjab, India. The company started as a small bakery and gradually expanded its operations to include a range of biscuits, bread, and dairy products. Mrs. Bector’s is known for its premium biscuits and bread, which are popular among the urban Indian population.

 

Financial Performance

·         Britannia Industries has been consistently delivering strong financial performance over the years. In the fiscal year 2020-21, the company reported a revenue of INR 12,875 crores (approximately USD 1.8 billion), a growth of 10.5% over the previous fiscal year. The company’s net profit for the same period was INR 1,049 crores (approximately USD 145 million), a growth of 13.8% over the previous year.

·         Mrs. Bector’s Food Specialities has also been performing well financially. In the fiscal year 2020-21, the company reported a revenue of INR 906 crores (approximately USD 125 million), a growth of 16.5% over the previous fiscal year. The company’s net profit for the same period was INR 115 crores (approximately USD 16 million), a growth of 55.4% over the previous year.

 

Product Portfolio

Both Britannia and Mrs. Bector’s offer a wide range of products in the biscuit, bread, and dairy segments.

·         Britannia’s product portfolio includes biscuits, bread, cakes, rusk, and dairy products such as cheese, butter, and milk. The company’s popular brands include Good Day, Tiger, Bourbon, and Marie Gold, among others.

·         Mrs. Bector’s product portfolio includes premium biscuits, bread, and bakery products. The company’s popular brands include Cream Treat, Nice, and Zeera Plus, among others. Mrs. Bector’s is known for its premium biscuits, which are made using high-quality ingredients and are popular among urban consumers.

 

Market Share

·         According to a report by Research And Markets, the biscuit market in India is expected to grow at a CAGR of 5.7% during the forecast period 2021-2026. Britannia Industries is the market leader in the Indian biscuit market with a market share of around 33%. The company’s strong distribution network and wide range of products have helped it maintain its leadership position in the market.

 

·         Mrs. Bector’s Food Specialities has a relatively smaller market share in the Indian biscuit market, with a share of around 5%. However, the company has been expanding its distribution network and product portfolio, which could help it gain market share in the coming years.

 

 

Future Growth Prospects

·         Britannia Industries has been investing heavily in product innovation and R&D to stay ahead of the competition. The company has launched several new products in recent years, including a range of healthy snacks. In recent years, Britannia has launched several new products in different categories, such as Good Day Chunkies, Bourbon Crème Wafers, Milk Bikis Creams, and NutriChoice Digestive Zero.

Britannia has also expanded its product range in the premium segment with products like Pure Magic Deuce and 50-50 Maska Chaska.

 

·         Mrs. Bector's is known for its premium cookies and biscuits, such as Jeera Cookies, Coconut Crunch Cookies, and Butter Cookies.

Recently, Mrs. Bector's has launched several new products, such as Creamy Wafers, Choco Nutties, and Sweet Tarts.

Mrs. Bector's is also planning to expand its product range in the bakery segment with products like bread, cakes, and pastries.

Overall, both Britannia Industries and Mrs. Bector's are constantly innovating and launching new products to cater to the changing consumer preferences and market demands. It will be interesting to see how their future product launches pan out and how they compete with each other in the Indian FMCG market.